Fame, set and match
Coco Fuzion 100 is a challenger brand that’s making disruptive inroads into the coconut water sector. As well as tasting great, its natural health benefits make it an excellent hydrator for both sportspeople and those just wanting to quench their thirst.
We were introduced through the work we’d done for The LTA, when Coco Fuzion had just begun to sponsor the association’s Trophy series and was looking for help to put together an ad campaign in time for the series – an event that attracts players past and present such as Roger Federer, Tim Henman, Andy Roddick, and Jo Wilfied Tsonga and has a huge audience as a result.
With the start of the series little more than 7 days away, we were up against the clock to create a targeted ad that aligned with the audience and reflected the key benefits of the product. And we managed it.
Within a week we’d arranged photography, sourced vibrant imagery, and wrote some clever copy that resulted in a piece of marketing that matched the brand’s refreshing nature and was displayed throughout the event.
Since then, we’ve enjoyed partnering with the brand on further projects and seen Coco Fuzion go on to sell its products all over the UK and the rest of the world.
— Print design
— Digital design