Harnessing the power of rugby to develop tomorrow’s leaders

Rugby Centurions brings together the sport’s finest players to nurture young students’ leadership potential through its Future Leaders Programme. Through a combination of live digital coaching and online learning, the programme is designed for educational establishments wanting to unlock and develop their students leadership skills. 

By drawing on life lessons and the dedication, ability and longevity needed to attain 100 international Test caps, it provides students between the ages of 16-19 with a wealth of expertise and unique perspectives – not only from the rugby centurions themselves but also from well-respected business leaders and leadership coaches.

As part of its next phase, Rugby Centurions wanted to further develop its branding and collateral ahead of its big launch night for members and investors.

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In collaboration with the marketing team at 2112, we initially redesigned the website together with evolving and extending the brand system, and designed and produced digital presentations and documents to drive engagement and investment ahead of the launch night.

For the inaugural launch night itself (held at Coutts in London and attended by rugby legends such as Jason Leonard, John Smit, Philippe Sella, Rory Best and Tamara Taylor), we created all of the brochures, backdrops and display panels to ensure…

The event drew a great crowd of rugby enthusiasts and potential investors and provided Rugby Centurions with the perfect platform from which to build its brand and messaging.